Digital Marketing Lead

About the Role

Responsibilities & Requirements

• Develop and execute comprehensive digital marketing strategies
• Lead, mentor, and manage the digital marketing team
• Plan and oversee SEO strategies (on-page, off-page, technical, AEO, GEO)
• Manage and optimise paid advertising campaigns across Google Ads
• Plan and execute social media marketing strategies across multiple platforms
• Optimise content and website structure for search engines and AI platforms
• Collaborate with content, design, development, and sales teams
• Monitor website performance using Google Analytics, Google Search Console, SEMrush, Ahrefs
• Identify market trends and customer behaviour patterns
• Manage technical SEO activities including site audits and Core Web Vitals
• Prepare detailed marketing performance reports
• Develop and manage digital marketing budgets
• Stay updated with digital marketing trends and AI-driven tools
• Work closely with stakeholders to align strategies with business goals
• Minimum 4+ years proven digital marketing experience (at least 2 years in leadership/management)
• Strong expertise in SEO, AEO, GEO, Google Ads, PPC, and social media marketing
• Good understanding of AI-driven search experiences and conversational search optimisation
• Hands-on experience with Google Analytics, Google Search Console, Google Ads, SEMrush, Ahrefs
• Software/IT industry experience (highly preferred)
• Strong understanding of website structure, landing page optimisation, and CMS platforms
• Knowledge of HTML, CSS, and technical SEO (advantageous)
• Excellent analytical and problem-solving skills with data-driven approach
• Strong leadership, communication, and project management abilities
• Ability to manage multiple campaigns and lead teams
• Familiarity with AI-driven marketing tools and marketing automation