Digital Marketing

SEO Team Lead

Full time 4-5 Calicut

About the Role

We are looking for a results-driven SEO Team Lead to lead and manage our SEO and content marketing team. The ideal candidate will be responsible for developing and executing SEO strategies, improving organic search visibility, increasing website traffic, and generating qualified leads.

The role involves managing SEO analysts, content writers, and graphic designers while ensuring the timely execution of SEO campaigns and content initiatives. The candidate should have strong technical SEO knowledge, analytical skills, leadership abilities, and experience in managing multiple SEO projects.

Key Responsibilities

1. SEO Strategy & Planning

Develop and implement comprehensive SEO strategies aligned with business objectives.
Conduct keyword research, competitor analysis, and content gap analysis.
Identify opportunities to improve organic traffic, keyword rankings, CTR, and lead generation.
Plan and manage monthly and weekly SEO activities for the team.
Monitor industry trends, Google algorithm updates, and emerging SEO practices.

2. On-Page & Technical SEO

Oversee on-page SEO activities, including title tags, meta descriptions, headings, internal linking, and content optimization.
Conduct technical SEO audits to identify and resolve crawling, indexing, canonicalization, sitemap, and website performance issues.
Monitor Core Web Vitals, website structure, redirects, and broken links.
Collaborate with developers to implement technical SEO recommendations.
Ensure proper implementation of structured data, schema markup, and international SEO best practices.

3. Off-Page SEO & Link Building

Develop and manage ethical link-building and digital PR strategies.
Oversee guest posting, business listings, directory submissions, and relevant outreach campaigns.
Monitor backlink profiles and identify potentially harmful links.
Build strategies to improve domain authority, website credibility, and organic visibility.

4. Team Leadership & Management

Lead and manage the SEO team, including SEO analysts, content writers, and graphic designers.
Assign tasks, set priorities, and establish clear deadlines and performance expectations.
Monitor individual and team KPIs, productivity, and work quality.
Review and approve SEO content, website updates, and creative assets.
Conduct regular team meetings, performance reviews, and feedback sessions.
Provide guidance, training, and support to improve team performance.
Coordinate with development, sales, HR, and other marketing teams to ensure smooth project execution.

5. Content SEO & Marketing

Develop SEO-driven content strategies based on keyword research and search intent.
Guide content writers in creating SEO-friendly blogs, landing pages, website content, and articles.
Ensure content quality, originality, search intent alignment, and E-E-A-T best practices.
Coordinate with graphic designers to create SEO-focused infographics, social media creatives, and other visual assets.
Identify content refresh opportunities to improve existing page performance.
Explore AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI-driven SEO opportunities.

6. SEO Analytics & Reporting

Monitor website performance using Google Analytics 4, Google Search Console, and SEO tools.
Track keyword rankings, organic traffic, impressions, CTR, conversions, and lead generation.
Analyze SEO campaign performance and identify areas for improvement.
Prepare weekly and monthly SEO performance reports for management.
Evaluate team performance against defined KRAs and KPIs.
Present SEO progress, challenges, and action plans to management.

Required Skills & Qualifications

Bachelor's degree in Marketing, Business, IT, or a related field.
3–5 years of hands-on SEO experience, including team management or project leadership.
Strong knowledge of technical SEO, on-page SEO, off-page SEO, and content optimization.
Experience with Google Analytics 4, Google Search Console, Google Tag Manager, and SEO tools.
Familiarity with tools such as Ahrefs, Semrush, Screaming Frog, or similar platforms.
Understanding of HTML, website architecture, structured data, and indexing.
Experience managing SEO projects, content calendars, and team deliverables.
Strong analytical, communication, organizational, and leadership skills.
Ability to manage multiple projects and meet deadlines.

Preferred Skills

Experience in B2B, SaaS, IT services, or software industry SEO.
Knowledge of international SEO and multilingual websites.
Familiarity with WordPress or other CMS platforms.
Understanding of conversion rate optimization (CRO) and lead-generation strategies.
Experience with AI-powered SEO tools, AEO, and GEO.
Basic knowledge of Google Ads and Meta Ads.

Key Performance Indicators (KPIs)

The SEO Team Lead will be evaluated based on:

Organic traffic growth and qualified organic leads.
Improvement in target keyword rankings and search visibility.
Organic CTR and landing page performance.
Completion of SEO tasks within planned timelines.
Technical SEO issue resolution and website health.
Quality and performance of published content.
Growth in relevant, high-quality backlinks.
Team productivity, work quality, and KPI achievement.
SEO campaign performance and reporting accuracy.

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